Åk till Florens på sensorikkurs!
Italienska motsvarigheten till SSN anordnar den 8-10 juni 2016 kursen: Understanding consumers preferences, expectations and emotions i Florens. Reducerat pris för E3S-medlemmar (Som medlem i SSN kan du kostnadsfritt även bli medlem i E3S).
Kursen beskrivs så här:
Level, Intermediate-Advanced. The course will feature recent advances in cognitive psychology applied to sensory and consumer studies. You will also get an overview of some of the most important methods and statistical tools that can be used for collecting and extracting useful information from sensory and consumer data.
The course will give you an updated basis for planning an experimental design respondent to the aimsutilising and understanding your data better as basis for decisions in a commercial setting. The presentations will cover both theoretical background, a large number of relevant examples and case studies, computer demonstrations and also some hands on activities. The course is based
on a multidimensional approach,
with three modules, each focused
on a hot topic:
consumer preferences, expectations
and emotions